Archives: Projetos

With the vast amount of data given by Nike athletes, English designer Matthew Williams (Alyx Studio) uses digital and generative tools to design a collaborative collection resulting in fluid training garments, with modular layers, magnetic buckles and smart storage. 

For the fashion film made for the collection’s launch in Brazil, by Cartel 011, our objective was creating a soundtrack with nonstop rhythm and energy that would support the models’ dancing in a laser-filled scenography. We arrived at a sound born out of the layers of electronic beats and organic rhythmic patterns, where synthesizer lines also keep a pretty percussive aspect.

Shot on analog VHS cameras, the video for the launch of Modem’s 2017 Spring/Summer collection was directed by Hick Duarte and co-directed by Helm Silva. For the soundtrack, we followed an industrial sound, in dialog with the images not only aesthetically but through precise synchronicity with certain key scenes.

For their 2020 Spring/Summer campaign, Le Lis Blanc produced a fashion film with supermodel Carol Trentini called “Summer Bloom”.

The piece’s soundtrack is structured in three moments: the introduction brings vibrant elements of pop music in an electronic reinterpretation, allowing the video to start with high energy. Then, a transition takes the song toward a sound with jazz and bossa nova elements, taking the film to its most serene moment. Finally, the music returns to its initial rhythm with some variations that help prepare the ending of the narrative.

Creators is a digital platform created by Nohoa Arcanjo and Rodrigo Allgayer, now belonging to FLAG.CX group and incubated by Google for Startups to articulate and ease work relations in the creative industry in an agile and safe way. Hirer’s release a briefing that might interest some creative who then takes up the project, or the hiring company can directly tap someone of their interest for a new temporary project.

The brand’s launch and circulation film was directed by Louise Freschel, who builds a narrative around the meaning of being an autonomous professional in a world imposing more and more ephemeral work relations. The video portrays some of these creatives in their studio and carrying out daily tasks. For the soundtrack, our main challenge was bringing out a sense of urgency under an elegant and polished approach. Digital tones were layered over analog sounds in order to juxtapose specificity of the two worlds. Sections of synthetic harmonies and textures were interspersed with a driving electronic beat that guided the video editing, with a custom made structure to fit into the transitional moments of the piece.

O desfile da Cotton Project no São Paulo Fashion Week n45 foi o primeiro da história do evento em que trilha sonora foi performada ao vivo como parte da cenografia. A convite da marca, Marcelo Gerab produziu e tocou a música segundo a narrativa desenhada pelo diretor criativo Rafael Varandas.

Concebida em torno do tema “How to leave your old life behind”, a coleção de outono/inverno de 2018 foi inspirada em uma estética encontrada fora do meio urbano e fundou seu conceito na releitura de tópicos que afetam a consciência do jovem contemporâneo e que trazem à tona a necessidade de reinventar as ferramentas com as quais lidamos com problemas sociais e psicológicos nas grandes cidades.

A sonorização segue por um caminho que mistura elementos bucólicos e campestres com sonoridades eletrônicas mais associadas aos centros urbanos. Samples de violões e frases de piano programadas foram sobrepostas a sintetizadores e baterias eletrônicas controlados ao vivo por Gerab através de ferramentas digitais e computador, de forma que a estrutura pudesse ser reconstruída em tempo real.

Invited by general director Pedro Morelli, Matheus Leston composed the score for all the episodes and the opening theme for Contos do Edgar, which adapted Edgar Allan Poe’s texts for a Brazilian audience.

For this project, different directors were invited for each episode, so the challenge for the score was creating a universe that connected all the different stories while keeping with their particularities.

The central question Morelli proposed was: how do we create a typical horror movie score that sounds Brazilian? At the center of the score, then, we employed Brazilian instruments like the viola, pandeiro (a sort of tambourine), agogô and accordion, which gradually build and create the film’s tension.

For the opening theme, the challenge was different: how do we create a song that is simultaneously tense and Brazilian, like the compositions of Arrigo Barnabé or Tom Zé, but also goofy and fun like the Inspector Gadget theme?

C&A Brazil’s 2019 Valentine’s campaign was a a manifesto film created with the intention of affirming the brand as a supporting voice for affective relationships in their most varied appearances, and especially non-heteronormative forms.

The soundtrack was conceptualized with the purpose of subjectively foregrounding hope and freedom in an energetic and pulsating way, through a less romanticized, real and urgent viewpoint. Raw, distorted electronic beats were combined with synthesizer instrumentals and edited samples, layering ethereal harmonies with vibrant melodic lines. 

Shot in a penthouse in downtown São Paulo, the audiovisual editorial for Calvin Klein by FFWMAG in 2016 was almost entirely on 35mm, with few digital interventions.

For the soundtrack we tried to maintain the same ratio between analog and digital, using synthetic industrial tones layered over processed acoustic sounds with effects and distortion, in an energetic mixture of rock and electronic music highlighting the pulsating atmosphere of youth and of the area shown in the video. 

For the release of its new catalog of beauty products for men in Brazil, AXE developed a digital campaign consisting in a series of 15 second videos. Each capsule presents a persona with a specific style carrying out daily activities, be them hobbies or a professional activity. From a dancer to a skater, barista to biker, cyclist to hairdresser, each track adapts to the necessary context taking into consideration the different aesthetics and visual narratives built by the director.