C&A Brazil’s 2019 Valentine’s campaign was a a manifesto film created with the intention of affirming the brand as a supporting voice for affective relationships in their most varied appearances, and especially non-heteronormative forms.

The soundtrack was conceptualized with the purpose of subjectively foregrounding hope and freedom in an energetic and pulsating way, through a less romanticized, real and urgent viewpoint. Raw, distorted electronic beats were combined with synthesizer instrumentals and edited samples, layering ethereal harmonies with vibrant melodic lines.