With the vast amount of data given by Nike athletes, English designer Matthew Williams (Alyx Studio) uses digital and generative tools to design a collaborative collection resulting in fluid training garments, with modular layers, magnetic buckles and smart storage. 

For the fashion film made for the collection’s launch in Brazil, by Cartel 011, our objective was creating a soundtrack with nonstop rhythm and energy that would support the models’ dancing in a laser-filled scenography. We arrived at a sound born out of the layers of electronic beats and organic rhythmic patterns, where synthesizer lines also keep a pretty percussive aspect.