For the release of its new catalog of beauty products for men in Brazil, AXE developed a digital campaign consisting in a series of 15 second videos. Each capsule presents a persona with a specific style carrying out daily activities, be them hobbies or a professional activity. From a dancer to a skater, barista to biker, cyclist to hairdresser, each track adapts to the necessary context taking into consideration the different aesthetics and visual narratives built by the director.