Creators is a digital platform created by Nohoa Arcanjo and Rodrigo Allgayer, now belonging to FLAG.CX group and incubated by Google for Startups to articulate and ease work relations in the creative industry in an agile and safe way. Hirer’s release a briefing that might interest some creative who then takes up the project, or the hiring company can directly tap someone of their interest for a new temporary project.

The brand’s launch and circulation film was directed by Louise Freschel, who builds a narrative around the meaning of being an autonomous professional in a world imposing more and more ephemeral work relations. The video portrays some of these creatives in their studio and carrying out daily tasks. For the soundtrack, our main challenge was bringing out a sense of urgency under an elegant and polished approach. Digital tones were layered over analog sounds in order to juxtapose specificity of the two worlds. Sections of synthetic harmonies and textures were interspersed with a driving electronic beat that guided the video editing, with a custom made structure to fit into the transitional moments of the piece.