Yogini is the first Brazilian fashion brand inspired by Yoga, and its values ​​are reflected in the videos, as well as in the soundtracks. In this partnership, we have already developed songs for four videos.

The Autumn/Winter 2020 campaign had as its main theme the Mantra, a vocalization of Indian origin that must be repeated mentally to guide a meditation practice. The launch video for this collection was directed by Layla Motta and the great challenge for the composition of the soundtrack was to reach a middle ground between repetitive and discrete elements that refer to a mantra, added to unpredictable elements that allow directing the editing of the video.

Swedish artist Hilma af Klint, a medium and pioneer of abstractionism, was the inspiration for the Spring/Summer 2020 collection, entitled ‘Arte & Espiritualidade’. The digital campaign, directed by Layla Motta, features a performance by dancer Camila Ribeiro, a member of the São Paulo City Ballet, who created a performance in which she uses red crayons in a totally white space to record her movements on the floor. The soundtrack was composed from a contrast between immaterial and ethereal harmony with percussive elements and electronic beats, which lead and give rhythm to the video.

The first part of the 2019 ‘Humans’ campaign features a video directed by Louise Freschel, designer and director who had just returned from a research trip to Ethiopia and invited us to develop the soundtrack inspired by the great pianist Emahoy Tsegué-Maryam Guèbrou. Ethiopian music has always been of great interest to us and, coincidentally (or not), we had been studying the pianist in question for a few weeks when we were approached by the director. The second part of the collection, with a video directed by Layla Motta, portrays two girls’ escapism into nature and the relationship they establish outside the urban environment. From a sensitive point of view, the elements of the music were carefully thought out with the intention of showing the calm given by a retreat in the countryside. A delicate beat was developed to accompany the sweet harmonies and give the film’s editing rhythm.