Yogini is the first Brazilian fashion brand inspired by Yoga, and its videos convey these values, as do their soundtracks. Through this partnership, we have already developed music for four videos.

The Fall/Winter 2020 campaign had Mantra as its central theme — a vocal practice of Indian origin meant to be mentally repeated to guide meditation. The fashion film launching this collection was directed by Layla Motta, and the main challenge in composing the soundtrack was finding a balance between repetitive, discreet elements that evoke a mantra, combined with unpredictable elements that allow the video edit to be guided with solidity.

Swedish artist Hilma af Klint, a medium and pioneer of abstractionism, was the inspiration for the Spring/Summer 2020 collection, titled “Arte & Espiritualidade”. The digital campaign, directed by Layla Motta, features a performance by dancer Camila Ribeiro, a member of Balé da Cidade, who created a performance using red wax crayons in a completely white space to register her movements on the floor. The soundtrack was composed through a contrast between immaterial, ethereal harmony and percussive elements and electronic beats, which guide and give rhythm to the video.

The first part of the “Humans” campaign, from 2019, features a film directed by Louise Freschel, a designer and director who had just returned from a research trip to Ethiopia and invited us to develop the soundtrack inspired by the great pianist Emahoy Tsegué-Maryam Guèbrou. The second part of the collection, with a film directed by Layla Motta, portrays the escapism of two girls into nature and the relationship they establish outside the urban environment. From a sensitive point of view, the musical elements were carefully conceived with the intention of conveying the calm provided by a countryside retreat. A delicate beat was designed to accompany the sweet harmonies and set the rhythm for the film’s editing.