Persono is a brand by Coteminas, a leader in the segment of textile products for bed, table, and bath. Launched in 2020, the brand aims to improve people’s lives through better-quality sleep. What makes this possible is a chip developed to monitor sleep data and disorders, delivering comprehensive feedback through a proprietary app.

We were invited to continue an already initiated project of producing an original soundtrack for the promotional video of the Persono app. The challenge was to create a new track that dialogued with the first presentation film of the Persono Sense chip. To achieve this, we used classic 1980s synthesizers with timbres and sound design effects that evoke the universe of sleep and carry a dreamy, nocturnal mood, while also conveying an aspirational sound through an uplifting and contemporary melody.

The sound design work also played an important role in highlighting specific moments of the app’s UX presentation, giving greater relevance to certain elements. Finally, the end of the video features more percussive elements with a rhythm that alludes to the ticking of a clock, suggesting that it is time to wake up to a new day.