Persono is a Coteminas brand, a leader in linen for bed, bath and dining. With its launch in 2020, the brand aims to make peoples’ lives better through a higher-quality night experience. A microchip was developed which allows for monitoring sleep patterns and data, delivering complete feedback on a proprietary app. 

BLOCO was invited to carry out a project already begun during the launch of Persono’s app. The challenge was to create a new soundtrack that established a dialog with the presentation film for the Persono Sense chip. For this, classic 80s synthesizer tones were coupled with sound effects that harkened back to a dreamy, nocturnal mood, while also bringing an aspirational sonic quality and an uplifting, contemporary melody. The sound design work was also important in order to highlight specific moments of the app UX presentation, giving certain elements more relevance. Finally, the video has more percussive elements with a rhythm meant to remind us of the ticking of a clock, signaling that it is time to wake up to a new day.