Haight Namorades 2022
Pedro Perdigão
The 2022 Valentine’s Day campaign by carioca brand Haight Clothing was made through a series of 7 short vertical-format videos and, for this project, we invited musical producer Cauana Stival to join the team, a well-known DJ in the Brazilian electronic scene.
The atmosphere we needed for these pieces is found between the unknown and the intimate, a way of representing the mysteries and pleasure of knowing one’s own body through contact with other bodies, between touch and presence, dialog and desire.
We generally used a combination of samples and textured synthesizers, with subtle tones and variations and some rhythmic elements, always allowing subtlety of touch, revelation and the beauty of self-discovery to shine through.
CREDITS
Creative Directors: Marcella Franklin e Pedro Perdigão
Art Director and Photography: Pedro Perdigão
Editing and Photography Assistant: Julia Iunes
Talents: Marcella Anacleto, Miguel, Edu de Barros, Andy Villela, Letícia Faria, Amanda Nunes
Camera: Gabriel Reis
Gaffer: Lucas Stirling
Light Assistant: Camilla Fernandez
Soundtrack: Cauana Stival (Bloco)
Sound Director and Mix: Marcelo Gerab (Bloco):
Styling: Faby Pernambuco
Beauty: Luiza Goulart
Beauty Assistant: Evellyn Coutinho
Executive Producer: Manu Coelho e Lorena Chifarelli
Branding: Nina Amarante, Vitória Doyle, Pedro Perdigão, Marcella Franklin, Lorena Chifarelli, Marianna Guinle e Flora Sarahyba
Design Director: Nina Amarante
Design: Leticia Botafogo, Carolina Puga, Nina Amarante e Keinerkommt
Color: Flipmags
Accessories: Paola Vilas
2022