Adidas Love Beyond

Aboutkokomo

We produced the soundtrack for the “Love Beyond” campaign created by European e-commerce platform Zalando for Adidas, developed by German agency Aboutkokomo.

Created for Valentine’s Day 2022, the film celebrates love in all the forms in which it manifests — whether platonic, altruistic, maternal, paternal, fraternal, in short, universal. With this in mind, the musical context chosen as a reference for the soundtrack was the universe of contemporary pop. Stimulating beats, organic percussion with digital processing, and rhythmic synthesizers formed the musical foundation upon which the voice-over sits, giving the voice the necessary prominence so that the message and the stories told could be heard clearly.

CREDITS

Director and Casting: Tsellot Melesse
D.O.P.: Diara Sow
Photographer: Roberto Brundo
Photographer Assistant: Ibra Wane
Camera Assistant: Jason Yanez
Lights: Louis Reiss
Grip: Richard Wellershoff
Lights Assistant: Leyla Hoppe
Styling: Olive Duran
HMU: Evin Mua
HMU Assistant: Marvin Glißmann
Sound Recording: Kai Unger
Soundtrack: Marcelo Gerab (Bloco):
Color Grading: Viktor Sloth
Talents: Delyvia Agnesha Naurasiddha, Afiza Nurmuseriah, Shemeles Ayele, Raey Shemeles Ayele, Berenike Melchior

ABOUTKOKOMO Team
Creative Director: Nathini van der Meer
Art Director: Nic Escobar
Set Design: Sarah Caraman
Project Lead: Grit Scholz
Producer: Elena Origliasso
Wardrobe Assistant: Sara Schoen
Runner: Maik Elshof

2022