Calvin Klein Youth

Cassia Tabatini

We authored the sound design for a series of five fifteen-second videos for Calvin Klein Brazil as part of the My Calvins (#mycalvins) campaign.

Each video is a sensitive portrait of a person chosen to illustrate the brand, introducing them in their respective homes in a sincere and comfortable way. Each one tells what objects of their daily life best represent them and what, to them, simplicity means in fashion.

According to this creative direction, we developed a sound design that follows each specific moment in the videos. The audio, at times, marks scene transitions, highlights a specific ambient sound, creates small moments that border on a musical composition or reinforce something said on the voiceover track, but always with attention to the narrator’s voices.

CREDITS

Director: Cassia Tabatini
Executive Production: Bitten.cc / Corinne Werner
Photography Director: Julia Takamori
Art Direction: Isadora Canguçu
Talents: Domenica Dias, Roger Luz, Giorgia Narciso, Letticia Munniz, Mariana Peixoto and Felipe Munchen
Set Design: Ana Arietti
Editing: Phill Cardelli
Sound Producing: Marcelo Gerab (Bloco)
Beauty: Paula Kadija
Styling: Gabriela Kruger
Photography Assistants: Fernanda Suguimati and Bruna Hissae
Sound Recording: Talissa Gracio

2021