Lote was born with no rush, in the midst of chaos and unbalance, after its creator Luiza Tiezzi reorganized and ressignified her ideas of creative process. Luiza is a stylist and has been in the business for over a decade. This experience brought her to a number of doubts, different desires and a critical eye for contemporary fashion and consumption.

The brand works as an experimental project confronting the natural logic of objects and transcending their existence in the world, without the pressures and obstacles of the industry. The pieces are made from the reconstruction and modification of fabric and items bought in bulk. These lots come from a long curatorial process involving auctions, yard sales, fairs and salesmen. The pieces’ conception is an instrument to carry out an inquiry around creative freedom and the restrictions imposed by the market.

We were invited to develop the sound design for the 3D animation that marked the beginning of the brand’s trajectory.