Lote was born without haste, amid chaos and imbalance, from a reorganization of ideas and a re-signification of the creative processes of its founder, Luiza Tiezzi, a fashion designer who has been active in the market for over a decade. This experience brought her a series of doubts, many aspirations, and a highly critical perspective on fashion and contemporary consumption.

The brand operates as an experimental project that confronts the natural logic of objects and transcends their existence in the world, free from the pressures and constraints of the industry. The pieces are created through the reconstruction and modification of fabrics and items purchased in lots — hence the name. These lots come from an extensive curation process carried out through auctions, estate sales, flea markets, and direct sellers. The conception of the pieces serves as a tool to question creative freedom and the restrictions imposed by the large-scale market.

Bloco was invited to develop the sound design for the 3D animation that marked the beginning of the brand’s trajectory.