BITZ is the new virtual card created by Bradesco bank, allowing users to make purchases online and through their smartphones. Apart from making operations easier, the card allows clients free transactions and 20% cashback.

Bloco was invited by Leo Burnett agency, part of the Publicis group, to create and produce the sonic signature for the brand, apart from the soundtrack for the product’s launch videos, shown digitally, on radio station and on public-access and cable TV.

Our starting point was the sonic signature, the first piece the client approved. Starting from the signature, which plays at the end of the larger pieces, we worked backwards and developed the song. The soundtrack was made with a strong and constant energy throughout, so that the public impact was practically guaranteed and all attention was drawn to the content. The song has elements bringing together rock and electro, with a prominent beat, distorted guitars and some digital touches in production, so that the message was adjusted to the novelty product being announced.