“The Next Hood” is the name of the series of 6 videos created by Puma for the launch of the Tsugi line in Brazil, an audiovisual portrait of the daily life of some characters chosen by the brand in their respective neighborhoods. Each region was associated with a keyword related to elements of nature or materials created by man: water, light, air, earth, iron and concrete. Through an abstract approach to these concepts, different soundtrack were created for each film, also considering the specific characteristics of each region and the characters that interpret it.

#nº – Element / Neighborhood / Characters
#01 – Light / Liberdade / Christer Oliveira e Luciane Sakon
#02 – Air / Downtown / Cris Paladino e Rannieri Silva
#03 – Earth / Bom Retiro / Marco Twothousand e Leandro Benites
#04 – Water / Capão Redondo / Domenica Dias e Kaire Jorge
#05 – Iron / Santa Cecília / Mauro Farina e Marcos Hiroshi
#06 – Concrete / Pinheiros / Luisa e Roberto Martini