Heavy Love
Heavy House
For Heavy House’s “Bold as Love” campaign, we invited partner musician Luiz Bacchi to produce a soundtrack that guided the entire video shoot and editing process. As the film involves choreography, the music was played repeatedly during the shoot so that the models’ movements would be in perfect sync with the audio.
The brief we received from the client was to compose a piece that evoked memories of the late 1990s and early 2000s, fitting within the spectrum of old-school house while also flirting with club culture and elements of acid house. We focused on a result with undeniable dancefloor energy, without losing its pop appeal.
CREDITS
Creative Director: Franco Frugiuele
Film Creative Directors: João Fabra e Franco Frugiuele
Directors: Tomás Castello e Bruno Sabongi
D.O.P.: Mariana Campos
Photography: Alexandre Furcolin
Executive Producer: Paulo Silvio
Editor: João Fabra
Soundtrack: Luiz Bacchi (Bloco Studio)
2022